Former Pro Athletes Including Damian Lillard Are Helping Universities Raise NIL Funds

When it comes to building and leading NIL collectives, several former professional or collegiate athletes have stepped up as key figures. They offer credibility, connections, and financial support to fuel fundraising efforts. Here's an enhanced lineup of notable contributors—including Damian Lillard:

Courtesy of Icon Sports 2025

University	Former Athlete(s) Involved	Role / Collective Name
Florida	Eddie Rojas	Leader of The Gator Collective
Miami	John Ruiz	Major funder enabling lucrative NIL deals
Ohio State	Urban Meyer, Cardale Jones, Gary Marcinick	Founders/Board members of OSU NIL collectives
TCU	Brent Cunningham	VP of operations, Think NIL collective
Michigan	Jared Wangler	Head of Champions Circle collective
Clemson	Rich Davies, Kendall Alley, Kevin Gemas	Founders of TigerImpact collective
Texas Tech	Cody C. Campbell	Co-founder and key booster of The Matador Club
Weber State	Damian Lillard	General Manager aiding NIL resources and mentorship

Spotlight: Damian Lillard at Weber State

• Role & Influence: In early August 2025, NBA star Damian Lillard officially became the general manager of the men's basketball program at his alma mater, Weber State University.

  
  

• Responsibilities: His duties include offering mentorship to the coaching staff and players, aiding in recruiting, and providing strategic guidance for the program.

  
  

• NIL Involvement: While it remains unclear whether he'll contribute to NIL funding directly, Lillard signaled intent—saying “We’re working on it”—suggesting potential future involvement in strengthening NIL resources for the program.

  
  

• Background & Commitment: A two-time Big Sky Player of the Year and decorated NBA All-Star, Lillard's deep connection to Weber State showcases his desire to reinforce both culture and competitive success.

  
  

While many athletes support NIL through fundraising and branding efforts, Lillard brings a unique combination—hands-on leadership and potential for resource mobilization. His involvement elevates NIL initiatives by blending personal commitment with administrative influence.

Time will tell if other top former athletes follow in his footsteps.