News

I It’s still early to measure the full financial impact, but the STRAUSS helmet sponsorship with Major League Baseball has already made a noticeable difference for the German workwear brand’s visibility and market presence. The company, which only recently entered the U.S. market, signed a multi-year deal with MLB in 2024 to place its logo on batting helmets during the postseason and on all Minor League Baseball helmets starting in 2025. Early estimates suggest the partnershi

On October 15, 2004 , the NBA played its first-ever game in China, marking a major milestone in the league’s global expansion strategy. The Houston Rockets, led by Chinese superstar Yao Ming, faced the Sacramento Kings in a tightly contested exhibition game in Shanghai that the Rockets won 88–86. The event symbolized more than just a preseason matchup—it represented the NBA’s commitment to establishing a presence in one of the world’s largest and most promising sports markets

Even as some of the NFL’s most iconic franchises struggle, the league’s dominance in the American sports landscape shows no signs of slowing down. Teams like the Raiders, Giants, Cowboys, Patriots, and Bears — once cornerstones of national storylines — have spent recent seasons in decline, yet the NFL continues to post record television ratings, attendance numbers, and revenue figures. This resilience speaks to the league’s unparalleled business model. Built on national parit

On October 14, 1986, the International Olympic Committee (IOC) made one of the most influential business decisions in sports history — voting to alternate the Summer and Winter Olympic Games every two years instead of holding them in the same calendar year. The change, first implemented with the 1994 Winter Olympics in Lillehammer, Norway, fundamentally altered the Olympic movement’s financial and marketing structure.