This Day in Sports Business History: August 30

August 30, 2023: A record-breaking 92,003 fans attended “Volleyball Day in Nebraska” at Memorial Stadium in Lincoln, setting a new world attendance record for a women’s sporting event. The stadium was specially transformed from a football field into a volleyball court for that occasion—an extraordinary demonstration of fan engagement, infrastructure innovation, and commercial potential in women’s sports.https://www.wowt.com

This event not only showcased the massive draw of collegiate-level women’s volleyball but also highlighted strategic business planning—from logistics and stadium reconfiguration to ticketing and marketing—that attracted unprecedented attendance and attention.