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NBA Great Oscar Robertson Retires
September 3, 1974 Hall of Famer Oscar Robertson , known affectionately as “The Big O,” officially retired from the NBA following a...
Sep 31 min read


The Honey Deuce: How the U.S. Open’s Signature Cocktail Became a $10 Million Business Boost
Since its debut in 2007 , the Honey Deuce has become one of the most iconic signature cocktails in sports and a major economic driver...
Sep 12 min read


This Day in Sports Business History: September 2
September 2, 1966 – Miami Dolphins’ inaugural game In front of 26,776 fans, the new NFL expansion team plays its first-ever game,...
Sep 11 min read


NBA Sneaker Deals Have Always Been Big Business
In 1978, Kareem Abdul-Jabbar became the first NBA player to sign a sneaker endorsement, aligning with Adidas and becoming the league’s...
Aug 311 min read


Mario Lemieux becomes Majority Owner of Penguins
On September 1, 1999, NHL legend Mario Lemieux was officially approved as the majority owner of the Pittsburgh Penguins. Instead of...
Aug 311 min read


This Day in Sports Business History: August 30
August 30, 2023 : A record-breaking 92,003 fans attended “Volleyball Day in Nebraska” at Memorial Stadium in Lincoln, setting a new...
Aug 301 min read


This Day in Sports Business History: August 29
On August 30, 1939 , the first-ever U.S. televised sports game was broadcast: a college football matchup between the Fordham Rams and...
Aug 301 min read


Skyrocketing Demand for HYROX Fitness Competitions
Hyrox events, a unique fusion of running and functional fitness challenges, have exploded in popularity across the United States,...
Aug 293 min read


Babe Ruth Suspended and Fined $5,000 in 1925
Back on August 29, 1925 , baseball superstar Babe Ruth was fined $5,000 and suspended by his manager Miller Huggins after skipping...
Aug 291 min read


Micah Parsons Traded to the Packers and Signs Mega Contract
The Dallas Cowboys shocked the NFL by trading All-Pro linebacker Micah Parsons to the Green Bay Packers in exchange for two first-round...
Aug 283 min read


This Day in Sports Business History: August 28th
2004 Athens Olympics : The U.S. Women’s Basketball Team won its fifth consecutive Olympic gold medal on this day, reinforcing the...
Aug 281 min read


This Day in Sports Business History - August 27th
The Green Bay Packers were officially admitted into the then-nascent APFA (which evolved into the NFL), as the Acme Packing Company of...
Aug 281 min read


This Day in Sports Business History: August 26
On this date in sports business history: In 1957, the New York Giants' board of directors voted to move the baseball team to San...
Aug 271 min read


You Tube Dispute with Fox Sports Could Impact Viewing Access to College Football's Biggest Games
YouTube TV and Fox Sports are currently locked in a heated contract dispute that could have a major impact on fans streaming the first...
Aug 272 min read


Caitlin Clark’s Nike Deal — A Breakthrough in Women's Sports Marketing
Photo Courtesy of Icon Sports Wire Caitlin Clark’s groundbreaking Nike deal is reshaping the landscape of women’s sports endorsements and...
Aug 262 min read


ESPN Saturday Mornings Will Not Be The Same Without Lee Corso
For more than two decades, Lee Corso has been the heart and soul of ESPN’s College GameDay , transforming Saturday mornings into one of...
Aug 252 min read


Twins fans will feel the squeeze in 2026
Starting in 2026, Minnesota Twins fans may face significantly higher costs to watch their favorite team due to a new MLB–ESPN media...
Aug 222 min read


How Much Longer Will Fans Pay Full Price For NFL Pre-Season Football?
Every August, NFL fans flock to stadiums and living rooms with the hope that football is finally back. But there’s a lingering...
Aug 192 min read


Fantasy Football’s Next Boom: What ESPN and the NFL Could Mean for the Industry’s Future
Photo Courtesy of Icon Sports Wire Fantasy football isn’t just a weekend hobby anymore—it’s a multibillion-dollar business that continues...
Aug 182 min read


Why the Twins May Be Better Off Keeping Ownership Local
Despite the frustration many Twins fans feel right now—after a summer that included a roster teardown and payroll cuts—the organization...
Aug 182 min read


Former Pro Athletes Including Damian Lillard Are Helping Universities Raise NIL Funds
When it comes to building and leading NIL collectives, several former professional or collegiate athletes have stepped up as key figures....
Aug 92 min read


New Era for NFL and ESPN
How the Disney–NFL Deal Will Impact Fans and the Cost of Watching Football The recent partnership between Disney and the NFL marks a...
Aug 73 min read


Rain Washes Out Unique MLB Showcase at Bristol Motor Speedway
In what was supposed to be one of the most anticipated and unconventional events on Major League Baseball’s calendar, rain played the...
Aug 52 min read


Which MLB Team Serves the Best Ballpark Food in America?
Going to a Major League Baseball game is about more than just home runs and strikeouts—it’s a culinary experience. Across the country,...
Aug 42 min read
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